July 2010
1 post
Turn Mandatories Into Exciters/Delighters
I recently had an opportunity to take a great class on agile software development. One of the lessons was to make sure your product or service has a good mix of - mandatory (table stakes) - linear (the more the better) - exciter/delighter features. For example a bed in a hotel room is mandatory. The Westin “Heavenly Bed” is an exciter/delighter. The categorizing method we were...
Jul 7th
June 2010
1 post
Incredibly awesome product marketing director needed http://idek.net/1kTI job 10001191
Jun 3rd
March 2010
1 post
4 tags
Manual RFM and filtering vs "algorithmic...
I’ve been wondering what you would call more advanced segmentation if web analytics products and even “analysts” refer to combinations of filters as “advanced segmentation”. I guess “algorithmic segmentation” might be a good term to convey that there is some, gasp, math involved. Plus, I like the idea of algorithmic trading from the investing world. From...
Mar 12th
1 note
February 2010
1 post
All about AnalyticsCamp
Here is my first guest blog post on the sascom voices blog: All about AnalyticsCamp - an interview with AnalyticsCamp’s main organizer, Nathan Gilliatt. Thanks to editor Alison Bolen for the guest post opportunity.
Feb 3rd
January 2010
2 posts
Just signed up for Analysis Exchange
The Analysis Exchange looks like another great project from Web Analytics Demystified. I’ve just signed up to be a mentor. Here is what I wrote in my profile: — About Ikong F Avid interest in all marketing analytics. Work for analytics firm SAS in product management (line mgmt role) so I have a marketer’s/biz perspective plus broad/deep understanding of analytics/decision...
Jan 26th
Getting excited about AnalyticsCamp
AnalyticsCamp is an unconference themed around “bridging analytics silos” happening on Feb 6, 2010 at UNC Chapel Hill’s Kenan-Flagler Business School. See the wiki for more information: http://analyticscamp.wikidot.com/ Register here: http://analyticscampnc.eventbrite.com/ Update: AnalyticsCamp is SOLD OUT!!! Wow! Attendees, post more session proposals at:...
Jan 7th
1 note
November 2009
1 post
A few notes from Internet Summit 2009
Just attended Internet Summit 2009, a one-day conference held in Raleigh, NC this year and covering various aspects around the “Internet” theme, mostly in marketing areas: online advertising, email marketing, social media, video, etc. A few quick notes from a couple of the panels - Analytics and E-commerce: First off, mentions of “analytics” and the book Competing on...
Nov 6th